Royal Cup

Services

  • Brand Strategy
  • Business Strategy
  • Integrated Campaigns
  • Brand Messaging
  • Packaging Design
  • Video Production
  • Graphic Design

Royal Cup - Case Study

We were recently awarded the monumental challenge of restructuring Royal Cup’s immense coffee and tea product portfolio. With consumer research as our roadmap, we devised, developed and launched four distinct brands with four distinct personalities. This comprehensive brand strengthening led to sales increases and new market opportunities for the brand.

HC Valentine Bag HCV Logo
Royal Cup Booklet
ROAR Bag ROAR Logo
ROAR Tea Boxes
Royal Cup Dakota Roast Blend Royal Cup Tea Royal Cup Cold Brew Royal Cup Keurig
Prideland Coffee Bag Prideland Logo
Prideland Booklet
View All Work